SAPPE assesses that in 2024 the Functional Drink market will continue to grow.

Bangkok, SAPPE assesses that in 2024 the Functional Drink market will continue to grow due to global warming - lifestyles focusing on health products, along with announcing a major rebranding of 'Sappe Beauti'. Ms. Piyajit Rakariyapong, Chief Executive Officer of SAPPE Public Company Limited or SAPPE, revealed the overview of the Functional Drink market in Thailand in 2023 with a value of approximately 7,000 million baht. The Casual Healthy Drink group has a value of approximately 1,300 million baht, growing. Around 1%, in the first 2 months of 2024, there was a growth of 3% and when looking at the overall picture of the entire beverage market in 2023, it grew 5-9%, with estimates that the market is still growing continuously. Especially during the summer when sales will increase. Especially this summer which is expected to be hotter than every year. from the El Niño phenomenon As a result, today's consumers like to drink beverages that are refreshing, thirst-quenching, and beneficial. Especially health dri nks or Functional Drinks, resulting in this year's stocks in the beverage group. Still growing continuously Recently, SAPPE officially announced a major rebranding of "Sappe Beauti Drink" (Sappe Beauti Drink), a health and beauty beverage brand. Thailand's first brand that has been growing for 18 years, communicating a new brand under the name "Sappe Beauti" and preparing to add products that are not just drinks. Targeting the new generation (Gen Z) with more diverse needs. Give importance to equality Including current beauty standards that have changed. Everyone is beautiful within themselves, so we launched the campaign 'Beautiful of you, you don't have to be beautiful of anyone else' to be the voice of a brand that encourages everyone to love themselves. and promote equality This year, the investment budget is more than 1,000 million baht to expand the factory and increase production capacity. In addition to the domestic market It is still exported to 100 countries around the world. After rebranding, sal es are set to grow this year at 20-25%, with domestic growth of 15-20% or approximately 500-600 million baht. Source: Thai News Agency