Online Import Tax Enforced From First Baht to Level Playing Field

Bangkok: Import taxes on online goods have commenced from the first baht, aiming to create fair trade and protect consumers as of January 1, 2026. This move eliminates the previous tax exemption for goods valued at less than 1,500 baht. According to Thai News Agency, Ms. Lalida Periswiwatana, Deputy Spokesperson for the Prime Minister's Office, announced the enforcement of this measure to ensure fair competition in trade and enhance the efficiency of government revenue collection. The new policy subjects online imports to value-added tax and import duties from the first baht, reducing the disparity between local businesses, especially small and medium enterprises, and inexpensive imported goods that were previously tax-exempt. Ms. Lalida highlighted that prices for certain goods, such as clothing and apparel, could see an increase of approximately 20-30 percent, depending on each type's tax rate. Nevertheless, the government has ensured that transactions remain convenient. Currently, taxes for over 97 perce nt of imported goods are included in the listed price on platforms, allowing consumers to make a single payment and receive their goods at home without visiting customs. For consumer protection, the Customs Department has partnered with major online platforms like Lazada, Shopee, TikTok, SHEIN, and TEMU to enforce strict product screening. Items not meeting Thai Industrial Standards or Food and Drug Administration standards, as well as illegal products like e-cigarettes, will be removed and banned from import. The government clarified that the measure is not designed to burden the public but to create a fairer and more transparent system responsive to digital economy changes. It reassured the public that online shopping will continue to be convenient, safe, and more secure under these new regulations.