Bangkok: Supersports, a subsidiary of Central Retail, has collaborated with renowned global sports brand partners, including Under Armour, Puma Thailand, adidas Thailand, and K-Swiss, to provide crucial aid to flood victims in Hat Yai District and its surrounding regions. The initiative involves the donation of adult clothing, children's clothing, and shoes valued at over 2 million baht, aimed at supporting recovery efforts during this challenging period.
According to Thai News Agency, all donations are meticulously prepared and organized before being distributed through Central Retail Group businesses and local authorities. This ensures that the assistance reaches those in dire need, including children, the elderly, and families who lack essential clothing and footwear for daily life in the aftermath of the floods.
Ms. Wiyada Buranaphakorn, Senior Vice President of Marketing at CRC Sports Co., Ltd., emphasized the importance of inclusivity during these challenging times, stating, 'During these difficult times, the most important thing is to leave no one behind. Supersports is ready to support and deliver essentials to our brothers and sisters in the South, helping them rebuild their resilience.' She expressed gratitude towards the sports brand partners for their unwavering support and commitment, highlighting confidence that the collective efforts of various organizations, both public and private, will enable those affected in the South to overcome this crisis. Supersports remains committed to fully supporting the recovery process in the forthcoming phases.