Bangkok: Muang Thai Life Assurance has maintained its commanding position with a 42% Share of Voice for the second consecutive quarter, underscoring its successful communication strategies that effectively engage the public. The company has shown strong performance in health products, customer service, and health content under the slogan "Go Healthier with MTL".
According to Thai News Agency, Mr. Sara Lamsam, CEO of Muang Thai Life Assurance Public Company Limited, stated that the analysis highlights the company's proficiency in connecting communication, products, services, and valuable content with public interests. The online interaction is a vital indicator of consumer awareness, interest, and ongoing engagement with the brand.
On a monthly basis, Muang Thai Life Assurance garnered 108,200 mentions in April, 93,986 mentions in May, and 54,262 mentions in June. This demonstrates the company's consistent efforts in raising awareness through its products, services, digital channels, and content beneficial to the public throughout the quarter.
Moreover, Muang Thai Life Assurance received a total of 1,676 positive mentions. May recorded the highest number of positive mentions at 900, followed by April with 561 mentions and June with 215 mentions, showcasing the public's confidence and interest in the company's operations.
A significant contributor to the growth in Share of Voice this quarter is the online health and insurance program, "Go Healthier with MTL," hosted by Sarisa Lamsam. The program features expert medical advice on everyday health topics such as PM 2.5, Alzheimer's, cardiovascular disease, kidney disease, sleep, antibiotic resistance, and the latest episode on HYROX and competition preparation, presented in a clear and practical manner.
This analysis illustrates that Share of Voice extends beyond mere online mentions; it reflects public sentiment and showcases the outcomes of operations in product development, service enhancement, and effective communication with consumers. Muang Thai Life Assurance continues to prioritize listening to its customers and the public to leverage insights for the continuous improvement of products, services, and customer experiences.
This analysis was conducted by Wisesight, a provider of social data analytics and social intelligence services in Southeast Asia. Wisesight is known for collecting and analyzing consumer voices on social media, providing insights for organizational planning and decision-making, with a daily collection of over 15 million messages and serving over 300 organizations.