Bangkok: GHB NEXT marks a significant transformation for the Government Housing Bank (GHB) as it embarks on a new chapter under the leadership of Managing Director Dr. Mahatthana Ampornphisit. The initiative focuses on integrating AI, data, and digital technologies to enhance the bank's operations comprehensively.
According to Thai News Agency, Dr. Mahatthana has outlined the 2026 management plan, which considers the economic context of declining interest rates, the current housing market, and the high levels of domestic household debt. The GDP growth target for 2026 is set between 1.5-2.3 percent, acknowledging the pressures on consumer purchasing power due to high household debt and elevated loan rejection rates. The bank aims for new loan disbursements in 2026 to reach 242,989 million baht, with outstanding loans totaling 1.96 trillion baht, focusing on individual borrowers purchasing homes priced at 3 million baht or less, projected at 125,762 million baht.
The Government Housing Bank is determined to manage its non-performing loan (NPL) ratio at 5.11%, down from last year's 4.98%. This target will be achieved by leveraging technology to monitor retail borrower quality and intervening before loans become delinquent. This strategy emerges amidst growing competition from virtual banks, which the Bank of Thailand is considering for mid-2026, along with the rise of non-bank financial institutions and increased deposit-raising costs. Despite a recent 5.8% decline in new housing loan disbursements across the system, GHB maintains its position as the leading lender with a 43.66% market share. For retail loans under 3 million baht, GHB holds a 52.83% share.
In 2025, GHB disbursed new loans totaling 247,241 million baht to 232,058 customers, surpassing the target of 241,780 million baht by 4.52%. More than 50% of these loans were directed towards low- and middle-income groups, with amounts not exceeding 3 million baht, benefiting 128,573 customers. As a result, GHB's total outstanding loans increased to 1.89 trillion baht, with total assets reaching 2,009,078 million baht and total deposits at 1,760,602 million baht. Non-performing loans stood at 4.98% of total loans. Provisions increased by 2.66% to 155,163 million baht, indicating a non-performing loan ratio of 164.92% and reflecting GHB's financial stability. The latest capital adequacy ratio (BIS Ratio) is 15.70%, exceeding the 8.50% minimum required by the Bank of Thailand.
GHB's strategic expansion beyond a traditional housing bank aims to position the organization as a trusted partner throughout the homeownership journey. The transformation into an Intelligent Sustainable Housing Companion is designed to streamline the home-buying process for Thais through digital data and a robust risk management framework, supporting the real estate sector's stability. The bank plans to enhance all operational aspects, reducing the time and complexity involved in the housing loan application process by developing technology for end-to-end customer service, under the concept of Faster, Easier, Limitless.
Focusing on Smart Growth and Asset Quality Management, GHB is committed to using data analytics to provide targeted debt restructuring assistance and prevent non-performing loans. The bank uses NPA visualization systems to manage non-performing assets effectively. Customer care initiatives, driven by a deep understanding and technology accessibility, aim to offer hyper-personalized products and services through Big Data and AI, enhancing the customer experience.
GHB's Digital Transformation efforts start with establishing a robust digital infrastructure, modernizing work processes, and reducing steps through Lean Process. By leveraging automation and AI, the bank aims to improve internal efficiency, streamline loan application verification, assess risks, detect suspicious transactions, and ensure prompt and secure account suspensions, thereby reducing operational costs and gaining a competitive edge in supporting Thai homeownership aspirations.