Nonthaburi: To celebrate this year's birthday, AI Thailand is building on last year's success by holding the "Doraemon Birthday Party 2026" for the second consecutive year, from September 1-3, 2026, at Central Westgate, allowing fans of all generations to share joy and create lasting memories together. Mr. Pariphan Nunbhakdi, Managing Director of Animation International (Thailand) Co., Ltd., revealed that Doraemon is not just a cartoon character, but a shared memory for many generations. This birthday celebration is therefore part of a strategy for managing intellectual property (IP) and character marketing, aiming to connect the older fan base with Gen Z and younger families through activities that combine both on-ground and online formats.
According to Thai News Agency, the event's key highlights include a giant Doraemon balloon serving as a spectacular landmark and check-in point in the heart of the shopping mall. Fans will also have the opportunity to partake in a birthday greeting event on a giant cake, where they can send birthday wishes alongside their favorite characters.
Additionally, the Magical Gathering Zone offers an interactive activity that recreates the imaginative world from the cartoon. Attendees will get the chance for an exclusive meet and greet with Doraemon and his friends, allowing them to take photos and create lasting memories. Furthermore, a special collection of exclusive licensed products will be available for pre-order only at this event.
This event was not only a significant gathering of Doraemon's fans to celebrate his birthday, but it also reinforced the success of the Doraemon brand as an iconic, legendary brand that continues to generate market value and maintain its place in the hearts of the Thai public.