Nonthaburi,, Minister of Commerce gives a New Year's gift. The Department of Intellectual Property joins hands with OSMEP and Phonorite Company to give SMEs entrepreneurs, especially restaurants and karaoke, the right to use music for free for 3 months throughout 3 festivals, along with a discount of more than 50% continuously for 1 year.
Ministry of Commerce by the Department of Intellectual Property Together with the Office of Small and Medium Enterprises Promotion (OSMEP) and Phonorites (Thailand) Company Limited, they create smiles during the New Year festival by reducing music usage expenses for SMEs by granting rights. 2 extensions: 1) Use legally licensed music for free for 3 months from December 2023 - March 2024, and 2) provide a 50-55% discount on music royalties for another year on December 20, 2023. Ministry of Commerce by the Department of Intellectual Property in collaboration with the Office of Small and Medium Enterprises Promotion (OSMEP) and Phonorites (Thailand) Company Limited, which holds the rights to collect copyright fees for more than 10 million Thai and international songs. From more than 60 famous companies signed a memorandum of understanding on cooperation to provide benefits to registered entrepreneurs, SMEs, and government service recipients. with Mr. Phumtham Wechayachai, Deputy Prime Minister and the Minister of Commerce presided over and Mr. Naphinthon Srisangpang, Deputy Minister of Commerce as a witness at the IMPACT Exhibition and Convention Center, Muang Thong Thani, to grant rights to SMEs and business owners such as shops. Food, coffee shops, hotels, resorts, spa shops, etc. that are members of OSMEP can use free music. From today until 15 March 2024, a total of 3 months, 3 important festivals: Christmas and New Year. Chinese New Year and Valentine's Day Ready for entrepreneurs who choose to continue using the music. Receive a special discount of 50 - 55 percent from the annual price of Phonorites. Continuing for another year, there are more than 400,000 Thai SMEs who are in the process of benefiting from this activity and creating economic value of more than 3,300 million baht.
Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce, said that in his capacity as overseeing the OSMEP and the Ministry of Commerce He has set policies that will drive the economy, reduce expenses, increase income, expand opportunities, and encourage small entrepreneurs. Provide equal access to business opportunities Open to fair costs It also emphasizes creating a balance between consumers and entrepreneurs. so that all parties can live their lives and conduct business appropriately It allows access and utilization of available music. Copyright can be obtained conveniently, creating competitiveness and commercial opportunities. This partnership supports the government's soft power policy. Make Thailand a destination for world-class festivals. Especially during the upcoming Christmas and New Year festivals. This is a time of celebration and spending by the people.
Mr. Wutthikrai Leeveeraphan, Director-General of the Department of Intellectual Property, said that promoting the potential of Thai SMEs is an important goal that the Department of Intellectual Property is committed to driving to achieve concrete results. According to the guidelines that the Ministry of Commerce has given the policy to the Department Speed ??up the process By using intellectual property as a mechanism to create an advantage and develop the country's economy to grow strongly. Including integrating cooperation with government and private agencies to reduce expenses, increase income, and increase the competitiveness of Thai SMEs with intellectual property. Especially during the high season, ending the old year and welcoming the new year. This is a time for creating income for entrepreneurs.
However, today's business operations are highly competitive. This causes entrepreneurs to use capital to manage and develop their businesses in line with consumer behavior. One effective method is to play music that is consistent with the business theme. or play music according to festivals To create a good atmosphere Attract consumers make a difference and add interest to their business, however, from the fact that various songs It is a copyrighted work. The operator must pay royalties to receive the correct rights. which is one of the business costs The Department of Intellectual Property, OSMEP, and Phonorites are therefore integrating cooperation to determine ways to reduce costs for SMEs that need to use music to conduct business during 3 important festivals, so that small and medium sized entrepreneurs and small enterprises Get to use legally licensed music at a special price. This will create awareness about respecting intellectual property rights and increase the competitiveness of SMEs in another way.
Source: Thai News Agency