BAM Launches “Start Anew with BAM” Project to Boost Economic Recovery

Bangkok: BAM is moving forward with its "Start Anew with BAM" project, assisting retail borrowers by offering debt restructuring options with lenient terms. The aim is to reduce household debt burdens, increase access to housing, and stimulate grassroots economic recovery. BAM also plans to expand its customer base to include government officials and state enterprise employees, targeting a profit of 2 billion baht by 2026.

According to Thai News Agency, Dr. Rak Varakitphokathorn, Chief Executive Officer of Bangkok Commercial Asset Management Public Company Limited (BAM), revealed that the company is continuing to assist retail borrowers through the 'Start Anew with BAM' project under the concept of 'Debt Solutions for a Life That Moves Forward.' This project aims to give people the opportunity to regain financial stability through flexible debt restructuring measures tailored to each borrower's capabilities. This will help reduce non-performing loans in the financial system, increase opportunities for borrowers to re-enter the economy, and support the recovery of the grassroots economy during a time when household purchasing power remains fragile.

The program is open to individual borrowers who have never participated in a debt restructuring program with BAM before, and who have an outstanding debt of no more than 3 million baht. It covers both secured and unsecured loans, offering options for account closure by paying off at least 70% of the remaining principal within 60 days without interest, or a 0% interest rate repayment plan for the first 3 years with a maximum repayment period of 10 years, subject to the company's terms and conditions.

Meanwhile, BAM is expanding its role in increasing public access to housing through the sale of non-performing assets (NPAs), particularly targeting civil servants and state enterprise employees, who have stable incomes and the potential for long-term repayment. The company has adjusted the price ceiling for properties marketed from a maximum of 3 million baht to a maximum of 5 million baht to better align with the purchasing power of this group. Furthermore, BAM is preparing to expand its cooperation with several government agencies, including the Ministry of Defence, the Ministry of Agriculture and Cooperatives, the Bangkok Metropolitan Administration, and the Pollution Control Department, to facilitate easier access to affordable housing for government personnel.

BAM believes the resale housing market still has continued growth potential because buyers have more flexible financing options than when purchasing new homes, especially those with limitations in obtaining loans from financial institutions. This aligns with the company's goal of increasing homeownership opportunities and stimulating asset circulation in the economy.

For the first quarter of 2026, the company collected 3,026 million baht in cash and achieved a net profit of 217 million baht, despite economic volatility. This was driven by a significant increase in debt restructuring and the sale of properties to over 500 retail clients, reflecting the success of its strategy of expanding its customer base from large to small, or the "ant army" concept, to generate more diversified and consistent revenue.

In 2026, the company aims for a net profit of 2 billion baht, along with a target for total cash collections of 17.9 billion baht. This will be comprised of approximately 10 billion baht in non-performing loans (NPLs) and around 7.9 billion baht in non-performing assets (NPAs). This will be driven by three key strategies: intensive NPL and NPA management, investment in digital systems and e-Marketplace platforms to enhance sales and customer service efficiency, and the development of a hybrid talent structure to adapt to future business changes.

Currently, BAM has over 100,000 assets in its portfolio, comprising approximately 30,000 non-performing assets (NPAs) and around 70,000 non-performing loans (NPLs). This forms a crucial foundation for generating revenue and supporting the mission of resolving household debt problems, while simultaneously increasing access to housing for the public, thereby strengthening the Thai economy in the long term.