KUALA LUMPUR, Malaysia Tourism Authority of Thailand (TAT) aims to attract 3.9 million Malaysian tourists to the neighbouring kingdom next year through various campaigns and new attractions.
Malaysia and Brunei TAT director, Ahman Mad-adam said till July this year, Thailand had attracted 2.1 million visitors, approaching its 3.6 million target by the year-end.
This year, Thailand has received 36 million visitors (until July) and the number of Malaysian visitors is ranked second after China visitors.
Malaysia and Thailand have a long-established relationship and it's very convenient to travel to Thailand by land or air, with several flights available, he told Bernama, here, today.
Ahman said among the campaigns held in promoting Thailand to Malaysians this year was 'Open to the New Shades' which outlined various tourism concepts, including food and culture.
Thailand has amazing food and this campaign aims to attract more repeat and first-time visitors, especially to Pattaya, Hat Yai and Krabi, to savour all the delights like the famous Pad Thai and Massaman, he said.
He added that TAT also planned to attract more Malaysian women through the 'Fly High Ladies' campaign to enjoy Thailand's beauty and wellness attractions such as spa and shopping activities.
This project aims to make the ladies feel good when they visit Thailand and stay youthful and unwind with a sophisticated holiday. Besides, we want to promote the fact that this country is safe for female solo travellers, he said.
Ahman also suggested that tourists explore Thailand's hidden gems such as Loei, Petchabun, Ratchaburi and Lampang, apart from the major cities.
TAT has been promoting 12 hidden gem cities to Malaysians. Among these are Mae Hong Son in the north of Thailand and Betong in Yala, in the south.
Mae Hong Son offers lush green mountains, rice fields , resorts and mud spas with cool weather, while Betong has delicious food and fruits and it's convenient to reach the town by land, he said.
TAT also plans to collaborate with more airlines, tour operators and travel agencies in order to offer special promotions and discounts to visitors, besides using the social media as their marketing platform.
Source: NAM News Network