Tokyo:The Department of International Trade Promotion (DITP) is spearheading efforts to expand the Thai entertainment industry into the Japanese market by leading 14 Thai companies to participate in TIFFCOM 2026. The event, held in Tokyo from October 28-30, 2026, is projected to generate orders exceeding 1.65 billion baht.
According to Thai News Agency, the participation of Thai companies in TIFFCOM 2026 included showcasing the potential of the Thai entertainment sector through the Thailand Pavilion. The event facilitated 255 trade matching sessions, creating networks with leading Japanese entertainment companies. This initiative is part of DITP's strategy to support and expand trade opportunities for Thai entertainment in global markets.
The event aimed to provide Thai entrepreneurs with opportunities to showcase their work and potential to the Japanese market, covering films, series, digital content, music, and related businesses. It also sought to expand distribution channels for licensing and co-production, fostering business networks with Japanese companies such as ABC TV, TV Asahi, and Rakuten.
Furthermore, the initiative enabled Thai entrepreneurs to understand international market trends and buyer demands, building relationships that could lead to licensing agreements and joint ventures. This approach leverages Thailand's soft power, enhancing the economic value of the entertainment industry and connecting it to other sectors like tourism and fashion.
This successful participation in TIFFCOM 2026 marks a significant milestone for the Thai entertainment industry, enhancing its image as a potential international hub for creative works and promoting sustainable growth in the international market.