Bangkok: As Thailand approaches the crucial 2026 election period, Associate Professor Sukhum Nuansakul provides insights into the strategic maneuvers of the country's key political parties during the decisive phase known as the "golden minute," where each second is essential for securing votes.
According to Thai News Agency, Professor Sukhum emphasizes the significance of personal connections in campaigning, suggesting that direct interaction with the public, such as taking photos with constituents, can have a profound psychological impact. This personal touch encourages individuals to support candidates, as they feel a personal investment in the candidate's success.
Professor Sukhum also analyzes the power bases of major political parties. The People's Party, led by Pita Limjaroenrat, has made a strong comeback, particularly in Bangkok. Pita's charisma, along with the rising prominence of Ice Rakchanok, who has gained attention for her eloquence despite facing personal attacks, positions the party favorably.
The Pheu Thai Party is focusing on economic issues while steering clear of past conflicts. With Nattawut Saikua's dynamic campaigning, they aim to maintain their influence, although there is speculation that their previous hold of 140 seats might diminish, bringing them into competition with the Bhumjaithai Party.
The Bhumjaithai Party, despite not following trends, has a robust foundation and could potentially win over 100 seats due to its established position in prior governments. Meanwhile, the Kla Tham Party, though resource-rich, struggles with momentum but may outperform the Democrat Party by leveraging influential figures and former MPs.
A significant issue in the election is the management of social security funds, particularly criticized for extravagant spending on first-class business trips. This controversy could sway public opinion and boost parties that advocate for fiscal responsibility and workers' rights.
Forming a government post-election poses challenges, as Professor Sukhum notes the necessity for parties to compromise and collaborate to establish a stable government. The Democrat Party, he suggests, might opt to regain its reputation by serving as an effective opposition.
Ultimately, Professor Sukhum contends that the election transcends mere policy debates, focusing also on managing public expectations and learning from past political dynamics. He warns against political deadlock, which could lead to calls for "special powers," urging stakeholders to preserve democratic processes.