Bangkok:Num Kanchai, the news anchor and host of "Hone Krasae" on Channel 3, is set to make his debut in the pet food industry with the launch of the MONSTER LAB brand on November 2nd, 2026. The brand aims to cater to animal lovers with a wide variety of dog and cat food and products, under the promotional concept "NEVER BORING. Fun like an animal."
According to Thai News Agency, Num Kanchai has partnered with Ms. Nopparat Malaiwong, the founder and CEO of Monster Lab Co., Ltd., to create this new venture. Together, they aim to establish a brand that resonates with pet owners by focusing on quality, variety, and the unique needs of pets. Num Kanchai emphasized the importance of viewing pets as family members and creating a brand that understands their needs, making pet ownership a joyful experience.
Ms. Nopparat Malaiwong explained that MONSTER LAB will offer products that meet the comprehensive needs of pets. The company collaborates with veterinary experts and pet nutritionists to develop diverse product options for pet owners. She highlighted the attention to detail in product development, from ingredient selection to nutrition and kibble size, ensuring the best choices for pets at various life stages. The partnership with Num Kanchai adds a blend of seriousness in product development and fun in brand communication, aiming to engage animal lovers effectively.