Muang Thai Life Assurance Navigates Economic Challenges with Strategic Growth Plans

Bangkok: "Muang Thai Life Assurance" is maneuvering through a volatile economic landscape by accelerating business adjustments and focusing on sustainable growth.

According to Thai News Agency, the company anticipates 2026 to be a year of cautious growth, prioritizing the quality of its insurance policies while aiming for a minimum growth rate of 2%.

Mr. Sara Lamsam, CEO of Muang Thai Life Assurance Public Company Limited (MTL), highlighted the industry's multiple pressures, including global economic uncertainties, demographic shifts, technological advancements, rising medical costs, and the complexity of designing insurance coverage for emerging diseases. Additional challenges stem from economic and geopolitical conditions, Thailand's transition into an aging society, and evolving family structures. The maturation of numerous long-term policies during this period adds to the challenge of sustaining business growth.

In light of these challenges, Muang Thai Life Assurance plans to adopt a conservative approach to first-year premium income growth, targeting at least a 2% increase in 2026. The company will mark its 75th anniversary with the strategy 'Go Healthier with MTL: Better Health Than Before.with Muang Thai Life Assurance,' promoting comprehensive health planning and prevention. This includes activities like triathlons and marathons, ongoing care post-treatment, and support for the elderly and dependents through a network of 145 hospitals nationwide.

Mr. Sara emphasized the need for innovation and service development to tackle the complexities of 2026, as Thailand fully enters an aging society amidst various external pressures. The company remains committed to contributing to holistic health solutions for all.

Mr. Thananchai Sajapramet, Senior Executive Vice President, disclosed that Muang Thai Life Assurance will continue adjusting its investment portfolio to effectively manage risks. While the investment allocation will remain similar to 2025-with assets totaling approximately 690 billion baht and 80-90% in investment assets-the company plans to expand its international investments through asset management companies.

Despite falling interest rates and multiple challenges, Mr. Sara noted that customer trust remains strong. In 2025, first-year premium income is projected to grow by over 10%, with critical illness insurance policies expected to increase by 24%. The company's NPS score improved from 75 to 78 points, and the capital adequacy ratio exceeded 350% by the end of 2025, significantly surpassing the regulatory requirement of 140%.