Krungthai COMPASS Research Center estimates that in 2013-2024, foreign tourists will continue to recover. Eye on tourists GIFT+ "Middle East - India - East Asia" has the potential to spend. and is a new market It is expected to account for 45-50% of all foreign tourists.
Dr. Phacharaphot Nantharamas, Executive Vice President of Krung Thai Bank, revealed that the tourism sector is an important engine of the Thai economy, during the Pre-COVID period (2019), the tourism sector can generate income of up to 2.7 million. million baht, or about 16% of GDP. But at present, there is a clear sign of recovery after the full opening of the country in the second half of 2022. The number of foreign tourists in 2023 and 2024 is expected to continue to recover from 11.2 million in 2022. At 27.1 million people and 36.6 million people, respectively, returning to a level close to the pre-COVID period of 39.9 million people during the year 2024 by GIFT + tourists, which consist of 3 groups, namely Middle East countries (Gulf) that cost Pay per capita is 70-125% higher than overall tourists , India, whose population is about to become No. 1 in the world, and East Asian (Far easT+) countries such as China, Japan, South Korea, Taiwan and Russia are among the ones to watch. because of the potential for spending And some of them are still new markets, there is a lot of opportunity to grow.
Mr. Thana Tulyakijwat, an analyst at Krungthai COMPASS Research Center, expects that GIFT+ tourists traveling to Thailand between 2023 and 2024 will amount to 12.2 and 18.5 million people, representing 45-50% of all foreign tourists. The main reason why GIFT+ tourists tend to travel to Thailand continuously. Because the Thai tourism sector is characterized by beautiful natural resources. And the availability of air transport infrastructure makes Thailand a major destination for tourists around the world.
The Travel and Tourism Competitiveness Report prepared by the World Economic Forum indicates that the Thai tourism sector has the ability to compete in the top 3 among ASEAN countries by second only to Singapore and Indonesia. While information from various media It also pointed out that Thailand is one of the main destinations for tourists around the world.
COMPASS added that the recovery of the tourism sector Especially from the GIFT+ group of tourists, not only will it benefit businesses directly involved in the tourism sector such as hotels, restaurants, retail stores and transportation. But other businesses such as real estate and Healthcare It is also likely to benefit from the recovery of foreign purchasing power as well. Therefore, entrepreneurs should pay attention to studying the behavior and cultural diversity of GIFT+ tourists in order to design products or services. Including using appropriate marketing channels The government's role in the short term should focus on improving the weaknesses of the Thai tourism sector. Especially safety issues to attract foreign tourists to recover back to the same level as the pre-COVID period as quickly as possible. In the medium-long term Tourism in secondary cities should be promoted to distribute income to other provinces, including the importance of tourism. more qualitative sources such as the Gulf Group such as Saudi Arabia, Kuwait, Israel and the United Arab Emirates with high per capita expenses.
Source: Thai News Agency