Sriracha: The Department of Business Development is spearheading efforts to introduce leading franchises to Sriracha, aiming to generate employment and career opportunities within the region. Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, emphasized the department's commitment to fostering franchise businesses that adhere to market standards, ensuring they are accessible and able to expand into promising regions. Sriracha District has been identified as a strategic location due to its ongoing economic development across industrial, tourism, and residential sectors, alongside its diverse population, which drives demand for various goods and services. This scenario presents a gateway for Thai franchise entrepreneurs to tap into emerging markets.
According to Thai News Agency, the Department has organized the inaugural Franchise for Career Creation Roadshow, scheduled from December 19-22, 2025, at the AB Promotion Area, Central Sriracha. This event features over 40 prominent franchise brands spanning food, beverage, service, and retail sectors, selected based on market standards and consumer demand. The roadshow offers the public and aspiring entrepreneurs a platform to explore investment opportunities, engage in consultations with franchise owners, and participate in business matching. Attendees are afforded the opportunity to network across various industries, broadening their business horizons and discovering new prospects. A focal point of the event includes an exhibition and sale of franchise products, alongside appealing franchise packages. Moreover, financial institutions are on hand to provide consultations and financing options with unique terms and conditions, while attendees stand a chance to win franchise discounts valued up to 10,000 baht .
The department views this initiative as more than just a platform for franchise showcasing; it is a vital opportunity for residents of Chonburi and neighboring provinces to gather information prior to making investment decisions and to experience the products firsthand. This approach aims to equip new entrepreneurs with the confidence to embark on business ventures, mitigate risks, and expedite business establishment, particularly for those lacking prior experience.
Mr. Poonpong concluded by extending an invitation to potential franchise investors in the provinces hosting the event and surrounding areas to attend the 1st Franchise for Career Roadshow from December 19-22, 2025, at Promotion Area AB, Central Sriracha, to gain fresh insights into franchise business investments.