Concern Over Imitation of “Chicken Brand Bowls,” Emphasizes Prohibition Against Falsely Claiming Lampang GI Products

Bangkok: The Department of Intellectual Property is raising concerns over the imitation of its "Lampang Rooster Bowl" after discovering similar products circulating in the market. The department stresses that the Geographical Indication (GI) for the "Lampang Rooster Bowl" is protected by copyright, and misuse of its name and logo is strictly prohibited. Misrepresenting the product's origin or failing to meet registered standards is forbidden, although similar designs may not necessarily breach legal boundaries if they do not use the GI name or logo.

According to Thai News Agency, Ms. Oramon Sapthaveetham, Director-General of the Department of Intellectual Property, emphasized the importance of clarifying the legal protection surrounding the sale of products resembling Lampang chicken bowls in the market. Registered as a Geographical Indication (GI) since 2011, Lampang chicken bowls are renowned for their quality, characteristics, and reputation tied to their geographical origin and production expertise in Lampang province.

GI requirements stipulate that Lampang chicken bowls must be earthenware tableware produced in Lampang province, using specific local raw materials such as Lampang kaolin, black clay, feldspar, and silica sand. Traditional methods are employed to shape and decorate the bowls, which are hand-painted with designs of chickens, banana trees, and peonies, then glazed and fired at 1,200-1,250 degrees Celsius for 6-9 hours, resulting in a creamy white ceramic body and durable designs.

Currently, about 10 manufacturers produce Lampang chicken bowls, with an annual production volume of approximately 2,600 pieces. Manufacturers with a quality control system approved by the inspection committee can use the Thai GI mark on their products or packaging for two years, with the option to reapply for evaluation after this period to confirm quality control and traceability to the production source.

Ms. Oramon highlighted that the Geographical Indications Protection Act B.E. 2546 (2003) aims to prevent public confusion or deception regarding product origins. Using the name "Lampang Chicken Bowl" for non-designated area products or those not meeting GI standards results in fines up to 200,000 baht. Unauthorized use of the "Thai GI Symbol" breaches the Trademark Act B.E. 2534 (1991), with penalties including up to 4 years of imprisonment, a fine of up to 400,000 baht, or both.

However, products using patterns or designs akin to Lampang chicken bowls may not violate the Geographical Indications Act if they don't use the GI name, symbol, or misrepresent their origin, as GI law protects the "name" and "statement of origin," not the product's general form.

The Department of Intellectual Property urges consumers to verify product names and GI symbols before purchasing. If the GI symbol is absent or origin unclear, further verification is advised. Suspected misuse of a GI name for unqualified products should be reported to provincial commerce offices or the Department of Intellectual Property hotline at 1368.

The department is promoting ceramic entrepreneurs to enter the GI system, monitoring clay raw material quantities, and collaborating with Lampang province and relevant agencies to prepare support measures and review GI registration requirements for future alignment. Furthermore, it seeks to expand market opportunities and enhance the value of Lampang chicken bowls.