Beijing: China has risen to the second spot in the global ranking of the most valuable service brands, boasting a total value of US$876 billion. On September 9, 2026, Xinhua News Agency reported on the findings from Brand Finance's 2026 "100 Service Brands," a renowned brand valuation consulting firm. The report highlights that China now has 21 brands among the world's most valuable service brands, placing it just behind the United States.
According to Thai News Agency, the combined value of the top 100 global brands is approximately US$4.6 trillion, with Chinese brands contributing 19.08% of this total. This underscores China's growing influence in the global services trade market. Key sectors such as digital platforms, financial networks, professional services, and tourism are pivotal in transforming intangible assets into substantial cross-border economic value.
China's Ministry of Commerce reported that from January to July 2026, the nation's services trade was valued at nearly 4.45 trillion yuan, marking an 8.3% increase from the previous year. Travel and transportation services significantly contributed to this growth, highlighting their role in the expansion of China's services exports.
China is actively fostering the development of its service sector. The 15th Five-Year Plan for National Economic and Social Development (2026-2030), along with the 2026 Government Work Report, outlines strategies to bolster the sector. In April, the Chinese Cabinet released guidelines to elevate the service sector's growth, aiming to increase its value to over 100 trillion yuan by 2030 and to enhance the global competitiveness and influence of the "Chinese service" brand.