The government is now joining hands with the private sector to relaunch a campaign to sell necessary consumer goods at low prices to the people under the "Blue Flag" theme.
Deputy Commerce Minister Sonthirat Sonthi-Jirawong announced the cooperation after he met with 10 representatives from the Thai Wholesaler and Retail Trade Association to coordinate the 'Blue Flag' campaign.
He said the campaign will involve the more than 19,000 retailers and wholesalers throughout the country to provide goods at low prices to the people.
He said all the association's members wholeheartedly gave their support to the campaign which will see consumer goods sold at between 15 to 20% cheaper than the market place.
Initially, priority will be placed on necessity goods such as soap, toothpaste and detergents.
Mr Sonthirat also revealed that another meeting with consumer goods producers to work out the details will be held today, adding that the 'Blue Flag' campaign will begin in April of this year.
Source: Thai Public Broadcasting Service (Thai PBS)