AIS PLAY and Bundesliga Partnership Revives German Football Scene in Thailand

Bangkok: AIS PLAY, in collaboration with the Bundesliga, has announced its position as the exclusive broadcaster for the 2026/27 Bundesliga season on OTT platforms in Thailand. They launched the season with an event in the heart of Siam Square, transforming the AIS SIAM, Siam Square Soi 7, into a vibrant space for football fans to enjoy the opening match on August 29, 2026. According to Thai News Agency, Ms. Rungtip Jarusiripipat, Head of Entertainment Business at AIS, expressed the company's commitment to providing a comprehensive sports viewing experience for Thai audiences. AIS PLAY aims to deliver world-class sports content, including the fast-paced and exciting Bundesliga matches, reinforcing their dedication to bringing top-tier football to Thailand. The partnership will see AIS PLAY broadcasting all 306 Bundesliga matches this season, as well as Bundesliga 2 games, highlights, and replays over nearly 10 months. With up to 10 channels supporting simultaneous broadcasts, fans can cheer for their favori te teams. A dedicated 24/7 Bundesliga channel will feature top German football commentators in Thailand to enhance the viewing experience. Tisien Ilbach, Head of Southeast Asia Bundesliga Media, highlighted the importance of the Thai and Southeast Asian markets, emphasizing the partnership with AIS as a significant move to connect with football fans in the region. The collaboration aims not only to provide broadcasting rights but also to engage with fans and support youth development through initiatives like the Bundesliga Dream project. The event transformed the AIS SIAM area into a mini German football arena, bringing Bundesliga fans together to celebrate the season's kickoff. Attendees enjoyed an exciting match between Elversberg and Bayer Leverkusen, cheering on Thai national player Nicholas Mickelson, who plays for Elversberg. The atmosphere was enhanced by German-style food and ambiance, offering fans an immersive Bundesliga experience. The event concluded with a special prize giveaway, featuring sig ned jerseys and rare memorabilia from the Bundesliga, providing fans with an unforgettable world-class experience. Football enthusiasts can continue to enjoy the 2026/27 Bundesliga season with the PLAY ALL package, available at a special price until September 30, 2026.